Commercial performance: putting execution back at the heart of the game.

The Challenge

For a major national Utilities player, the sales teams faced a classic yet critical issue: too many interfaces, too much administrative work, not enough customer time.

The result: insufficient commercial intensity and performance below potential.

INUO Performance stepped in to transform the commercial organization and give time back to what creates a large share of the company's value: selling.

The challenge: refocus the teams on their core business and durably increase commercial intensity.

The Methodology

Our three-step approach:

Diagnose and quantify - Process analysis, flow mapping, and identification of operational pain points to understand where the sales force loses time.
Test fast in the field - Experiments in pilot branches to validate an efficiency-boosted model centered on simplification and smooth operations.
Deploy at scale - Team maturity assessment, training, and progressive rollout with structured steering.

Three key levers were activated: